$20.00

LIGHT ACADEMIA
AESTHETIC GUIDEBOOK

Your brand aesthetic plays a huge role in your overall brand identity. Depending on your aesthetic, the visuals and strategies you use in your business will differ. Things like tone of voice, color choices, even the look and feel of your brand photoshoot.

My aesthetic guides are here to help you in building your brand identity. They give you insight into a specific aesthetic, teaching you what it is and how you can incorporate it into your branding. I cover everything from the aesthetic's tone of voice to the wardrobe, props and setting you'll want to use for your brand photos. This ebook is packed full of inspiration and education so you can feel confident in creating a brand that resonates with you and attracts ideal clients.

INCLUDES:

27 page PDF guidebook

EBOOK CONTENTS:

OVERVIEW
- Aesthetic Definition
- Tone of Voice
- Tone Levels

KEYWORDS
- Keywords List

CLIENTELE
- Character Match
- Traits + Hobbies

COLORS
- Overall Color Scheme
- Pre-made Color Palettes

TYPOGRAPHY
- Styles
- Font Recommendations

BRAND PHOTOSHOOT
- Wardrobe Details
- Wardrobe Inspo
- Prop List
- Location/Setting

IMAGERY
- Visual Inspiration
- Collage Kit containing 16 printable photos